Global software giant Adobe has awarded Red its UK PR account.

Red will focus on Adobe's renewed direction which is centred on the company’s vision to ‘change the world through digital experiences’. Initiatives will promote Adobe’s three business campaigns - Content Authoring, Customer Experience Management (CEM) and Online Marketing Optimisation - as well as raise the corporate profile of the company in the UK.

Emma Wilkinson, head of UK PR, said: “The UK market is a really important one for Adobe, and the incredibly strong team Red have put together, supporting all the areas of the business, makes them a great partner for us. As we strive to be louder and prouder in our communications, I’m looking forward to working with Red to expand and ramp up our digital and social media campaigns."

Red Associate Director Kate Gillman added: “Adobe is a signature client for Red as it brings together our expertise in the creative, digital, corporate and technology sectors.  Our creative ideas and initiatives aim to demonstrate Adobe’s impact across our digital lives and bring to life the company’s vision. This is an incredibly exciting win for us”.

Red will also continue to work on Adobe’s Education business which it has held since June 2010.