Amanda has been a PR consultant for 20 years and joined Red on the first day of business in October 1994.

Her work has covered most PR disciplines and market sectors but she currently oversees Red’s ethical health business as well as a number of consumer brands in the beauty, wellbeing, nutrition and OTC medicine sectors.

She has created and directed many award winning campaigns in the consumer health, ethical healthcare and public education spheres.  These include educating mums on children’s health issues (nutrition, baby-bonding, vaccination, coughs and colds); launching new government education and awareness initiatives (young people and alcohol, burglary and crime prevention, parenting skills); raising awareness of diseases and treatments (oncology, urology, arthritis, sexual health); and directing disease prevention campaigns (smoking cessation, hand and respiratory hygiene, lifestyle MOTs).