AppLabs, the world’s largest independent software testing company, has chosen Red as its European PR agency after a four way pitch.

Founded in 2001, AppLabs is a global testing and consulting provider with over 2,000 employees spread across Europe, US and India,. Its customer base consists of more than 600 of the Global 2000 companies, across a wide range of industry sectors. Clients include American Airlines, Cisco, JP Morgan, VocaLink and National Australia Bank amongst others.

Red’s PR programme will start immediately and will focus on further reiterating AppLabs’ position as the world’s largest independent software testing company across the national, trade and vertical UK media.

Reema Sarin, Head of Global PR for AppLabs, said: “We are at a very exciting point in AppLabs’s development, and we chose Red for their detailed understanding of our positioning in the testing industry and our PR goals thereof.”

David Vindel, head of technology at the Red Consultancy, said: “With the prominence of IT as a business enabler, testing has become both a specialized as well as a critical service. We are very excited at having been selected by the leader in the software testing market, which on industry estimates from IDC, Gartner and Forrester is expected to be worth US$63 billion by 2010.”