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Sep 11th 2008
DCSF Hands Red Its Parent Know How Brief
The DCSF has tasked The Red Consultancy to create a print media campaign offering guidance, advice and support to disadvantaged parents.
The brief forms part of the Department's Parent Know How initiative which supports a number of charities and organisations that provide support and guidance services for parents. These include Young Minds, Relate, Contact A Family, Dadtalk and Parentline Plus.
Red’s work will focus on creating engaging content for both national and regional print media - tackling a wide range of subjects from back to school worries to family conflict.
Cath Allen from Relate, one of the providers funded by Parent Know How explains, “Relate and all the other providers offer fantastic, free support to UK parents through online channels and dedicated telephone help lines. Red's work with print media will ensure this help and practical advice also reaches the thousands of families we know are less likely to pick up the phone and ask for advice or who don't currently have web access."
The brief forms part of the Department's Parent Know How initiative which supports a number of charities and organisations that provide support and guidance services for parents. These include Young Minds, Relate, Contact A Family, Dadtalk and Parentline Plus.
Red’s work will focus on creating engaging content for both national and regional print media - tackling a wide range of subjects from back to school worries to family conflict.
Cath Allen from Relate, one of the providers funded by Parent Know How explains, “Relate and all the other providers offer fantastic, free support to UK parents through online channels and dedicated telephone help lines. Red's work with print media will ensure this help and practical advice also reaches the thousands of families we know are less likely to pick up the phone and ask for advice or who don't currently have web access."
