B&Q came to Red to help them shift the brand from biggest ‘DIY’ retailer to biggest ‘home improvement’ retailer - becoming famous for its softer side and finishing touches.

Seeing is believing so to kick-start B&Q’s biggest ever programme of change Red staged the décor event of the season. It turned B&Q into a style-icon for the day, curating its very own art exhibition and created a ‘Jackson Pollock’ masterpiece to boot.

Hero products such as monsoon lighting, vintage wallpaper and Italian designer radiators were displayed as ‘objects d’art’ at La Galleria in central London. 3D objects were covered in wallpaper, a ‘Wall of Wonder’ was created to show off lighting and radiators, and the quirky and kitsch were given a touch of paint.

A total of 98 people attended the event ranging from Elle Decoration to Telegraph Magazine to This Morning and Sunday Times Style.

Following the event we achieved 80 articles focusing on product featured at the event, including real stand-out pieces reappraising the brand, with a total reach of nearly 70 million

The decorative range hit stores in September and following the event we saw nearly a 20% uplift in sales in this area.

Shortlisted for a 2008 CIPR Excellence Award in 'Best Event' category.