Home retailer Habitat has called in Red to launch a new pan-European brand positioning.

Red will embark on the campaign to drive home the message that Habitat has 'something for everyone' this Autumn, as well as provide on-going consumer and trade media relations, issues management and digital support.

Matt Buchanan, Red's Head of Consumer Brands, said: “Habitat is a brand we’ve admired for a long time. It’s an iconic retailer that’s helped many of us furnish our homes and given us inspiration for decades so we’re very excited about helping Habitat re-engage with consumers.”