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Sep 25th 2009
La Dermacie de RoC
Red has helped skincare brand RoC open the UK’s first bespoke anti-ageing boutique.
In response to research which found that 85% of UK women worry about their skin looking older but only 32% seek skincare advice on a regular basis, RoC brought the chic air of a French pharmacy to the UK for one day only this week with the opening of La Dermacie de RoC.
The boutique offered over £20,000 worth of expertise, advice and advance samples of the new RoC Retin-Ox Wrinkle Correxion range as well as personal skin consultations, mini facials and anti-ageing make up lessons with celebrity make up artist Ruby Hammer.
As well as co-ordinating the creation of the pop-up boutique and its day-to-day running, Red also ran a PR campaign featuring a media partnership/ readers event with Grazia, a press day for consumer and trade media plus digital media outreach to bloggers.
In response to research which found that 85% of UK women worry about their skin looking older but only 32% seek skincare advice on a regular basis, RoC brought the chic air of a French pharmacy to the UK for one day only this week with the opening of La Dermacie de RoC.
The boutique offered over £20,000 worth of expertise, advice and advance samples of the new RoC Retin-Ox Wrinkle Correxion range as well as personal skin consultations, mini facials and anti-ageing make up lessons with celebrity make up artist Ruby Hammer.
As well as co-ordinating the creation of the pop-up boutique and its day-to-day running, Red also ran a PR campaign featuring a media partnership/ readers event with Grazia, a press day for consumer and trade media plus digital media outreach to bloggers.
