Mike began his PR career in 1990 and in the past 14 years has worked on the broadest range of brands and businesses. His main role pre-Red was as an account director for Bass Brewers on Carling, Carling Premiership sponsorship, Carling Premier, Hooch, Staropramen and Caffrey’s. His consumer and trade work for Bass lasted six years until he left to join Red.

At Red he has graduated to his current role as CEO. Today he actively oversees a wide portfolio of business including retail, technology, drinks and youth sectors.

He has twice directed campaigns to sponsorship of the year awards and has also won awards for Technology and Sports Marketing campaigns. He has spoken at several industry events and forums this year and oversees the Red business as well as its largest division.