Tasked with making its community coaching programme more relevant to mums – a key audience for McDonald’s – Red created the ‘Mums On The Ball’ campaign to get more mums involved in coaching.

To grab the public’s attention about the thousands of people caught drink driving every December, THINK!, the government road safety campaign, placed a man trapped inside a giant pint glass and toured some of the busiest places in the UK.

To mark the launch of Debenhams’ Autumn 07 ad campaign which reflected the nation’s iconic club culture, Red was asked to launch an exclusive, celebrity-led club that would spark media interest and sum up the spirit of the campaign