Bassetts hired Red to create a celebrity out of Betty Bassett, Red Liquorice Allsorts new on-pack character. Given nothing but her picture, Red devised a launch that catapulted her into the gossip magazines and tabloids with a bang.

The Department of Children, Schools and Families called upon Red to devise a media campaign to promote Shine Week – a national celebration of the talents of young people.

Red's Becta team examined the difficulties parents experience when trying to get more than an ‘oh, nothing much’, when asking their child what they learned that day at school.