The Department of Children, Schools and Families called upon Red to devise a media campaign to promote Shine Week – a national celebration of the talents of young people.
Red's Becta team examined the difficulties parents experience when trying to get more than an ‘oh, nothing much’, when asking their child what they learned that day at school.
In just two weeks, Red successfully devised and executed a stunt that reached thousands of people directly and generated media coverage for the launch of the Department of Health’s CATCH IT, BIN IT, KILL IT campaign.