Heinz has appointed The Red Consultancy to handle consumer public relations for its sauces portfolio, which includes Heinz Tomato Ketchup, Salad Cream and Mayonnaise, as well as the Lea & Perrin’s and HP Sauce brands.

The campaign will see Red launching new products as well as communicating the food values and versatility of the existing range. This will be done through a programme that combines brand communication, national and regional media relations and direct-to-consumer activity.

The Red team, led by Consumer Brands Director Jo Slatem, will report into Adrian Mooney, Heinz Sauces Marketing Director.

Adrian Mooney explained: “We were impressed by Red's creativity, the strength of their ideas, and their ability to think strategically in order to drive the success of the brand in what is to be an incredibly exciting year for us.”