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Dec 5th 2011
Red helps Corona Extra hot up the festive season
Red is working with Corona Extra to bring a touch of summer to the wintry capital this month.
To help lager brand Corona Extra drive awareness, trial and sales during the Christmas period, Red has created an experiential campaign which offers an antidote to the traditional Christmas party season.
“Corona Extra Summer” is a tropical heated, pop up beer garden that will run from 15th – 17th December on London’s Southbank and deliver the signs, scents, sounds, tastes and feel of the perfect summer.
As well as the experiential activity, Red’s digital and social arm, Shiny Red, is supporting the activity with a Facebook campaign and wider social media push.
For more information on the ‘Corona Extra Summer’ beer garden, visit the Corona Extra UK Facebook page www.facebook.com/coronauk. Access to the beer garden is limited and on a first come first served basis.
To help lager brand Corona Extra drive awareness, trial and sales during the Christmas period, Red has created an experiential campaign which offers an antidote to the traditional Christmas party season.
“Corona Extra Summer” is a tropical heated, pop up beer garden that will run from 15th – 17th December on London’s Southbank and deliver the signs, scents, sounds, tastes and feel of the perfect summer.
As well as the experiential activity, Red’s digital and social arm, Shiny Red, is supporting the activity with a Facebook campaign and wider social media push.
For more information on the ‘Corona Extra Summer’ beer garden, visit the Corona Extra UK Facebook page www.facebook.com/coronauk. Access to the beer garden is limited and on a first come first served basis.
