Matt Buchanan is joining The Red Consultancy as the agency’s new head of consumer brands.

Currently in a similar role at Lexis, where he has worked for 3 years, Buchanan will report to Ed Staples. Staples moves from head of consumer brands to deputy managing director.

Buchanan’s career began in his native Australia with H&K and Porter Novelli. He moved to the UK 9 years ago and worked for QBO Bell Pottinger before joining Lexis in 2005.

At Lexis he is responsible for the Coca Cola account as well as MySpace among others.

Commenting on Buchanan’s appointment, CEO Mike Morgan said: “Matt is a great operator with outstanding client handling and creative skills. Working with Ed Staples and consumer brands director, Jo Slatem; Matt will help us to continue to deliver the high standards clients have come to expect from Red.”

Red has this year won Cadbury’s Dairy Milk and Heinz Sauces and its existing consumer clients include: McDonald’s, B&Q, E.ON, Glenfiddich, AA, Interflora and Odeon.