The Department for Children, Schools and Families (DCSF) has appointed Red to handle a drive against underage drinking.

Red will lead the PR strand of its campaign strategy as part of its Youth Alcohol Action Plan.

The campaign, which is due to launch early next year, aims to influence the attitudes and behaviour of children, young people and their parents and carers. It's targeted at 13 to 16 year-olds and the aim is for all young people in England to grow up with a safe and sensible relationship with alcohol.

The DCSF campaign will complement existing Department of Health and Home Office campaigns.