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Apr 1st 2008
Red wins E.ON PR account across consumer and B2B
E.ON, one of the UK’s leading energy companies, has hired Red for a combined consumer and business to business campaign following a recent pitch.
Red already worked with E.ON on consumer PR and has now extended its remit to B2B.
Nick Sandham, Retail PR Manager at E.ON, said: “Now that E.ON is our single customer facing brand following the rebrand of Powergen last year, this change will help us focus on the challenges ahead as we look to communicate to all our customers on a range of issues from price to the environment.
Paul Davies, Head of Corporate PR at Red, said: “We’re really looking forward to building on the successful consumer work with complementary business to business campaigns. E.ON has some powerful assets, such as B2B ambassador Ellen MacArthur, and we plan to work creatively with those assets to engage with hard to reach business decision makers.”
Red already worked with E.ON on consumer PR and has now extended its remit to B2B.
Nick Sandham, Retail PR Manager at E.ON, said: “Now that E.ON is our single customer facing brand following the rebrand of Powergen last year, this change will help us focus on the challenges ahead as we look to communicate to all our customers on a range of issues from price to the environment.
Paul Davies, Head of Corporate PR at Red, said: “We’re really looking forward to building on the successful consumer work with complementary business to business campaigns. E.ON has some powerful assets, such as B2B ambassador Ellen MacArthur, and we plan to work creatively with those assets to engage with hard to reach business decision makers.”
