red

Red has been appointed as the pan-EMEA and UK PR agency for Kelkoo, the European shopping comparison website.

The work will focus on revitalising the Kelkoo brand to position it as the leader in European online shopping. Since its sale from Yahoo!, Kelkoo has invested in building its Marketing and PR functions in order to deliver an integrated marketing strategy so that it is well equipped to take the business forward in an increasingly competitive marketplace. Kelkoo’s objective is to deliver a highly differentiated and engaging brand positioning and a compelling product offering to consumers.

Both the UK and EMEA accounts will include corporate, broadcast and digital integration, part of Red’s multi-specialist offer utilising its distinct business units.

Cristina Rebollo, PR Director for Kelkoo, said: “Red broke new ground with their first pitch, then adapted their approach in the second stage through new creative routes that will help us challenge established brand leaders and raise our unprompted awareness across our European markets as well as the UK."

Andrew Baiden, MD of Red, added: "This was a major pitch and one we’re deeply proud to have won. We love major brand challenges like this and it is territory we are very comfortable with as an agency. Kelkoo has a natural fit with many of our existing clients in the retail, consumer, leisure and e-tail space."