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Oct 26th 2011
Red wins PR Week Award
Red picked up a prestigious PR Week Award at last night’s ceremony.
We won the Financial Services Award for our campaign to drive awareness of contactless technology for Barclays and Barclaycard.
The campaign delivered over 175 pieces of coverage and Barclaycard saw an 80% rise in contactless transaction volumes during the campaign. The judges hailed the campaign “a simple, brilliant idea that was well executed.”