
Red's work for McAfee was last night honoured at the annual Sabre Awards.
Up against campaigns from across the PR spectrum in the 'UK & Ireland (fees under £50k)' category, the team won with a campaign that demonstrated how cybercriminals use celebrities to lure internet users to fake websites which contain malware embedded in content.
Red campaigns were also finalists in two further categories:
Fashion & Beauty:
- RoC: La Demarcie de RoC (the UK's first anti-ageing beauty boutique)
UK and Ireland Award – fees over £50k
- McAfee: The Carbon Footprint of Spam