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May 27th 2010

Sabre Award Win For Red

Red's work for McAfee was last night honoured at the annual Sabre Awards. 

Up against campaigns from across the PR spectrum in the 'UK & Ireland (fees under £50k)' category, the team won with a campaign that demonstrated how cybercriminals use celebrities to lure internet users to fake websites which contain malware embedded in content.

Red campaigns were also finalists in two further categories:

Fashion & Beauty:
- RoC: La Demarcie de RoC (the UK's first anti-ageing beauty boutique)

UK and Ireland Award – fees over £50k
- McAfee: The Carbon Footprint of Spam