Red unveiled The Saturdays as the faces of the new Samsung Genio Touch today.

The chart topping girl band launched the colourful new touch-screen handset at a party for media and fans where the band also performed their new single ‘Forever Is Over’ live for the first time.

As well as organising the launch party, Red used a mixture of traditional and social media to get people talking about the new Samsung Genio Touch.  Red secured exclusive band interviews with print, broadcast and online media, used Tweets and Facebook updates to drive word-of-mouth excitement amongst fans of The Saturdays pre and post launch party and also co-ordinated an exclusive photo shoot with the band.