Leading flights search engine, Skyscanner, has appointed the Red Consultancy for its first UK PR programme.

Founded in 2003, Skyscanner has developed innovative search engine technology which allows consumers to obtain instant online comparisons on fares from more than 180 airlines to over 5,000 destinations. The site www.skyscanner.net already attracts one million price enquiries a day, and the company plans to become the first flight search engine to cover every scheduled flight, including budget and chartered airlines as well as major carriers. Global search results are displayed in 20 languages.

Barry Smith, Co-Founder and Director Business Development at Skyscanner, said: “We are at a very exciting point in the company’s mission to be the world’s most comprehensive easy-to-use flight search engine. We feel it’s the right time to embark on PR as we feel it will play a vital role in generating awareness, driving web site traffic and communicating our growth. Red’s consumer and travel expertise, as well as their energy and enthusiasm made them our agency of choice.”