The PIZ BUIN® team at Red launched the new PIZ BUIN® self-tanning Lotion and Colour Dial with an original fashion show event at the exclusive Movida club in Soho.

Journalists were treated to specially created cocktails in the private members bar before the product, the UKs first fully customisable self-tanning product with five shades in one, was revealed.

The highlight of the event was a celebrity hosted fashion show. Model and TV presenter Lisa Butcher introduced models showing off the different shades of the Colour Dial and the latest spring / summer trends – giving journalists the chance to see the product first hand, and making the connection between the product and high fashion in their minds. Interested media then stayed on for a catwalk lesson from Lisa Butcher and the chance to win a pair of Jimmy Choo shoes; the perfect accessory for the perfect tan.

Attendance was high with 69 journalists, and to date we've secured 66 pieces of coverage, reaching a massive 38,935,471 consumers.