Leading internet security company McAfee tasked Red to create a campaign that would bring the problem of spam to people’s attention around the world. Encouraging volunteers from around the world to live on an all spam diet for thirty days, Red created the S.P.A.M. (Spammed Persistently All Month) Experiment

50 volunteers from ten countries around the world were armed with new email addresses and laptops. Their task was to surf the web unprotected for 30 days to see how much spam they could attract and what the short and long-term effects would be.

The experiment gave everyday people permission to go where most internet users wouldn’t dare, capturing the imagination of anyone that has ever wanted to click and find out if an offer really is too good to be true!

After blogging about their experiences daily, 30 days and much analysis later the ‘Global Spam Diaries’ were published. Revealing everything from how quickly people attracted spam and what the most popular subjects for spam were through to whether the Viagra participants ordered actually arrived and a global ‘spam league’ – the report caught the attention of the global media.

From broadcast and radio to national newspapers – the report has generated over 500 pieces of coverage around the world and, most importantly, lifted McAfee and the subject of spam out of the technology pages.