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Sep 11th 2008
UK Online Centres Appoints Red
UK online centres are a government funded network with a remit to help people get online, and they’ve just appointed The Red Consultancy to help them fulfil it.
Red was chosen to run the year long campaign after a four way pitch process managed through the Central office of Information (COI). Red’s PR programme will run through to July next year, focusing on three core projects.
The first is Get online day 2008, taking place on 24 October as part of the Campaign for Learning’s Family Learning Festival. The Day aims to raise understanding of how digital skills can save families time, hassle and even money. The next two campaigns will continue to focus on families and over 50s respectively, helping people find out what they can do on the internet, and what the internet could do for them.
There are thousands of UK online centres based in deprived communities across England, and their work supports the key government agendas of social and digital inclusion, adults skills and employability, and transformational or e-government. For this programme the organisation was looking for a strong consumer record, and real innovation in targeting C2DE consumers.
Helen Milner, managing director for UK online centres, explained: “There are still one in three adults in this country who can’t, won’t or don’t use the internet. What’s more, those already at a social or financial disadvantage are three times more likely to be the ones missing out on the opportunities, benefits, conveniences and savings the internet can provide. Understanding that audience, reaching them and motivating them to give computers and the internet a go is essential, and I’m excited about having Red’s creativity and expertise over the next year to make that happen.”
Isobel Coney, director of consumer services and technology at The Red Consultancy, said: “UK online centres have already provided millions of people with access to computers and the internet, plus help and advice on using them. But that final third of off-line people are a tough audience to reach, and we’re looking forward to taking on that challenge, getting even more people online and on their way with technology.”
Red was chosen to run the year long campaign after a four way pitch process managed through the Central office of Information (COI). Red’s PR programme will run through to July next year, focusing on three core projects.
The first is Get online day 2008, taking place on 24 October as part of the Campaign for Learning’s Family Learning Festival. The Day aims to raise understanding of how digital skills can save families time, hassle and even money. The next two campaigns will continue to focus on families and over 50s respectively, helping people find out what they can do on the internet, and what the internet could do for them.
There are thousands of UK online centres based in deprived communities across England, and their work supports the key government agendas of social and digital inclusion, adults skills and employability, and transformational or e-government. For this programme the organisation was looking for a strong consumer record, and real innovation in targeting C2DE consumers.
Helen Milner, managing director for UK online centres, explained: “There are still one in three adults in this country who can’t, won’t or don’t use the internet. What’s more, those already at a social or financial disadvantage are three times more likely to be the ones missing out on the opportunities, benefits, conveniences and savings the internet can provide. Understanding that audience, reaching them and motivating them to give computers and the internet a go is essential, and I’m excited about having Red’s creativity and expertise over the next year to make that happen.”
Isobel Coney, director of consumer services and technology at The Red Consultancy, said: “UK online centres have already provided millions of people with access to computers and the internet, plus help and advice on using them. But that final third of off-line people are a tough audience to reach, and we’re looking forward to taking on that challenge, getting even more people online and on their way with technology.”
