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Sep 25th 2009
Yakult Appoints Red
The Red Consultancy has been hired by Yakult to support its new above-the-line campaign.
Red will create a PR programme to support the new ‘Listen to your Gut’ campaign as well as run stand-alone PR activity that keeps Yakult front of mind throughout the year.
From January 2010, PR communications will focus on how to maintain gut health and why a healthy gut is integral to overall wellbeing. National print and broadcast will be the key media focus but activity will also include direct-to-consumer and digital support.
Judith Mann, Yakult’s UK PR Manager, said:
“We’re really excited to be working with Red on the new ATL campaign. Yakult has high brand awareness and is synonymous with health, being the first probiotic drink to launch in the UK. We believe the new campaign will allow us to strengthen our relationship with our current consumers while the integrated marketing approach will seek to help others to understand more fully the relationship between the gut and health.”
Red will create a PR programme to support the new ‘Listen to your Gut’ campaign as well as run stand-alone PR activity that keeps Yakult front of mind throughout the year.
From January 2010, PR communications will focus on how to maintain gut health and why a healthy gut is integral to overall wellbeing. National print and broadcast will be the key media focus but activity will also include direct-to-consumer and digital support.
Judith Mann, Yakult’s UK PR Manager, said:
“We’re really excited to be working with Red on the new ATL campaign. Yakult has high brand awareness and is synonymous with health, being the first probiotic drink to launch in the UK. We believe the new campaign will allow us to strengthen our relationship with our current consumers while the integrated marketing approach will seek to help others to understand more fully the relationship between the gut and health.”
