red usa
Red opened in New York in 2003 and in San Francisco in 2005. Red New York is headed up by Jon Cunningham, a Red London veteran of 11 years. Red San Francisco is run by Alice Chan who, after eight years in the British PR market, moved to California in the late 90s.
Red SF Launches PlantSense and Gives Tech a Green Thumb
This Fall Red launched PlantSense’s new EasyBloom plant sensor. Outreach targeted amateur gardeners by positioning the product as “a botanist in your pocket.”
Red SF Helps McAfee Expose the Web’s Most Dangerous Celebrities
In September 2008, Red helped McAfee draw attention to its consumer security products by highlighting the dangers of surfing the Web for the juiciest celebrity gossip. The news media devoured McAfee’s ranking of the “Most Dangerous Celebrities” online.
Our work
Did You Know?...Brad Pitt's Dangerous
McAfee wanted to increase its share of voice in mainstream lifestyle media and set Red the challenge of getting a news anchor to say Brad Pitt and McAfee in the same sentence.
