US Helicopter approached Red to launch its premiere airport shuttle service and position the company within the financial, business and airline industries.

Red set out to secure media exposure and broad scale buzz among influencers and early adopters through targeted experiential outreach to generate awareness and stimulate trial. Results to date include more than 75 print and 80 broadcast segments delivering 600 million impressions in business, travel, consumer and news outlets.

Red’s coverage results also drove significant traffic to US Helicopter’s online booking site: web traffic increased 25-fold after the initial announcement and over 500% following the inaugural flight announcement.