Good Technology, a provider of management and security software for smartphones, has hired The Red Consultancy in the US and UK to help build its brand awareness in the competitive mobile market.

Red will be involved in generating creative research, lead generation campaigns and ensuring message resonance among key media, especially those covering the mobile space.

Alice Chan, GM at Red in San Francisco, said:
"There is a huge amount of growth within the business and many companies are moving beyond the Blackberry to devices like the iPhone. The opportunity that Good sees with the technology it has developed is to show audiences that it can offer the same level of security and ease of management as RIM but across a broad slew of devices."

The hire comes following Motorola's sale of Good to Visto in March and the subsequent rebranding of the company under the Good name. The company will continue to target operators for certain products, but will put a stronger emphasis on building its enterprise presence.