Alice offers her clients strategic counsel, expertise, high energy and a passion for great results. She opened the doors of Red’s San Francisco’s office in October 2005 and quickly hired a stellar team that has helped build Red’s reputation as a results-oriented boutique on the West Coast.

Alice has 16 years of experience gained in Silicon Valley and the UK, working with established brands including: Chevron, McAfee, Nokia, Sun Microsystems, Visa and Yahoo!, and emerging technology companies including: Airgo Networks, Ask Jeeves, e-Stamp, Eye-Fi and MailFrontier.

Prior to joining Red, Alice was a senior vice president and partner at Fleishman-Hillard in San Francisco. Previously, Alice was a managing director at Sparkpr, a technology boutique firm.

Since arriving in Silicon Valley in 1998, Alice has been on the executive management team at two other leading U.S. public relations agencies: InterActive Public Relations (Omnicom) and TSI Communications (Interpublic Group). Over the past few years she has devised and driven market development programs for established technology brands including Sony's entry into the PC business and Nokia Internet Communications' push into the security infrastructure market. She has also provided counsel to numerous fast-growth emerging technology companies including: Ask Jeeves, E-Stamp, and There Inc.