On the strength of our knowledge, experience and creative output on Microsoft's digital advertising business in the UK and Europe, Red New York was hired to support its new Advertiser & Publisher Solutions (APS) group, formed after the acquisition of aQuantive in 2007.

Red plays a major role in developing the PR strategy and campaign execution for the APS business, which provides world-class advertising platforms and tools for advertisers, agencies and publishers, spanning search, display and emerging media including mobile, gaming, video on demand and IPTV.

We handle media relations for announcements ranging from $500 million content and ad serving deals to software upgrades. This means we’re in regular contact with advertising and technology editors at tier one newspapers, business magazines, ad trades and blogs.

We’re experienced at handling PR outreach at key industry events, including the Association of National Advertisers, Advertising Week, SES and ad:tech, working with executives up to and including Steve Ballmer and Kevin Johnson.