As a security company serving both consumers and businesses, McAfee needed to change perceptions that it was simply an anti-virus company. The company wanted its name associated with solving growing business problems such as data leakage, compliance with new government regulations and emerging threats such as mobile malware.

Red designed and produced the “Threats Within: A Data Loss Disaster” report, highlighting the threat that companies face from employees deliberately or inadvertently leaking confidential company data. The report was timed to coincide with the launch of McAfee’s data leakage prevention product at an annual national security conference in San Francisco. More than 90 pieces of coverage worldwide was achieved, including quotes from analysts who hailed McAfee as the largest company to enter the data leakage prevention market.