McAfee wanted to increase its share of voice in mainstream lifestyle media and set Red the challenge of getting a news anchor to say Brad Pitt and McAfee in the same sentence.

After a successful launch of the Eye-Fi Card and near saturation in the media, Red was tasked with sustaining interest throughout 2008 and into 2009. Red’s strategy included using customer testimonials, leveraging key partnerships, and reaching new target consumers – moms and frequent travelers.

Move over, YouTube: there’s a new way to search for video online. VideoSurf, a company founded by some of the world’s leading mathematicians and computer vision experts and funded by Al Gore, approached Red to put VideoSurf on the map.