After a successful launch of the Eye-Fi Card and near saturation in the media, Red was tasked with sustaining interest throughout 2008 and into 2009.

Move over, YouTube: there’s a new way to search for video online. VideoSurf, a company founded by some of the world’s leading mathematicians and computer vision experts and funded by Al Gore, approached Red to put VideoSurf on the map. 

When Microsoft asked Red to launch Engagement Mapping, the campaign had to overcome a number of significant challenges: