In September 2008, Red helped McAfee draw attention to its consumer security products by highlighting the dangers of surfing the Web for the juiciest celebrity gossip. The news media devoured McAfee’s ranking of the “Most Dangerous Celebrities” online.

TV broadcast coverage reached more than 9.4 million viewers, with 57 airings across national and local stations, E! Online, national morning shows and several major celebrity broadcast shows and blogs.

The colorful story helped Red highlight the dangerous nature of many Web sites purporting to provide the most up-to-date celebrity gossip. This evidence helped highlight McAfee’s wider messages of keeping consumers online activities safe and garnered the company plenty of attention for its 2009 consumer product launches.