This Fall Red launched PlantSense’s new EasyBloom plant sensor. Outreach targeted amateur gardeners by positioning the product as “a botanist in your pocket.”

Red initially launched a beta of the plant sensor to early adopters and gardening enthusiasts in the San Francisco Bay Area, generating buzz before the consumer launch on October 28th.

The launch generated coverage in wide range of publications from All You to Fortune and Popular Science. Red is continuing to grow PlantSense’s awareness by positioning the plant sensor as a perfect holiday gift.