Kyle Fratini is the latest recruit to Red’s New York office, where he will take up a VP role on Microsoft’s Advertiser and Publisher Solutions account and bring his experience and entrepreneurial skills to bear on new business development.

Kyle has a deep knowledge of the online sector, in which he has worked for the last 10 years. He joins from American Express, where he managed online communications for its Global Network Services division.

Before that he set up and successfully ran his own PR and marketing communications consultancy for six years, working predominantly with online gaming clients, before US legislation put paid to many of those operations.

Kyle began his career with three and a half years as part of the Internet Marketing Strategies group at Edelman in New York.