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Jun 13th 2008

Red US Picks up McAfee’s Consumer Business

After a competitive multi-agency pitch, Red US was recently awarded McAfee’s Consumer business. This comes in addition to the US enterprise and corporate work that Red San Francisco already handles for the security company based in Santa Clara, CA.

McAfee’s PR outreach includes plans to further boost awareness of the brand as a provider of consumer security services across new platforms like the Web and mobile devices, as well as laptops and PCs.

The team will be led by Red SF, GM, Alice Chan. “Our main task is to ensure that McAfee is front of mind when consumers are faced with making a decision about which brand to trust the most when it comes to protecting their personal information and digital treasures,” said Chan.

Red has had a long-standing multi-year relationship with McAfee, spanning both sides of the pond.