Red's San Francisco office has been appointed to support YouTube Play.

Developed by YouTube and the Guggenheim Museum, YouTube Play aims to discover and showcase the most exceptional talent working in the ever-expanding realm of online video.  This includes any form of creative video from animation, motion graphics, narrative, non-narrative or documentary work through to music videos and entirely new art forms.

Red has been briefed to drive video submissions and publicize the results.  The top twenty entries will be displayed at the Guggenheim museums in New York, Berlin, Bilbao and Venice.