redactive

Redactive is our dedicated sponsorship activation practice run by sports and entertainment PR specialists. Our belief is that PR can be the catalyst that makes large or small sponsorships punch beyond their weight. We find the story in sponsorship and use expertise and creativity to make sponsorships hit the headlines. We work for some of the biggest sponsors in sport and entertainment.

Our work

Mum's the Word for Coaching

Tasked with making its community coaching programme more relevant to mums – a key audience for McDonald’s – Red created the ‘Mums On The Ball’ campaign to get more mums involved in coaching.
Client: McDonald's
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