Red has helped Centrepoint launch a new partnership with Arsenal.

Having chosen Centrepoint as its nominated charity for the forthcoming football season, Arsenal’s “Be A Gooner, Be A Giver” campaign aims to raise £500,000 to create a state-of-the-art service in a refurbished building in Soho.

To be known as the ‘Arsenal Training Centre’, the centre will help homeless young people across London to develop essential life skills to get back on their feet and stay off the streets permanently.

Red kicked off the campaign with a photo call and press conference with Arsenal players and Centrepoint dignitaries for over 50 media, resulting in widespread coverage.

Red has supported Centrepoint since 2007 through pro bono PR support and fundraising and volunteering opportunities amongst its staff.