Red’s campaign to launch the new Samsung Genio Touch saw the mobile handset link with one of the hottest music acts around to make a big splash.

Tasked with making its community coaching programme more relevant to mums – a key audience for McDonald’s – Red created the ‘Mums On The Ball’ campaign to get more mums involved in coaching.

When McDonald’s signed up as community partner for the four national football associations, it charged Red with activating its community sponsorship programmes.