Red’s campaign to launch the new Samsung Genio Touch saw the mobile handset link with one of the hottest music acts around to make a big splash.

When Lily Allen was announced as the next artist to take part in the MySpace Secret Show series, Red was tasked with making the secret gig a big talking point.

Tasked with making its community coaching programme more relevant to mums – a key audience for McDonald’s – Red created the ‘Mums On The Ball’ campaign to get more mums involved in coaching.