Red launch a dedicated sport and entertainment practices badged Redactive to consolidate and grow its presence in sports and entertainment sponsorship PR and eliver its promise of making sponsorships famous. Redactive will build on the agency’s award winning track record in sponsorship PR for the likes of McDonald’s, Nokia and Ladbrokes and current work for The Football Association, FA Cup sponsor E.ON, Flybe (Southampton FC and Birmingham City) and Electronic Arts’ sport and celebrity endorsements. Redactive will be led by divisional director Stuart Yeardsley.