Redactive helped EA become the first games company to host a music festival. Trafalgar Square was taken over as the world’s biggest games publisher celebrated London Games Festival with a host of live performances and gaming challenges.

The free three day gaming bonanza witnessed over 15,000 consumers play EA’s latest games. The likes of Kelly Rowland, Ash, N-Dubz, Hoosiers, Lil Chris, The Troubadours, Orson, Van Tramp and Devils Gun entertained the crowds with a string of chart hits whilst stars from music, TV and sport challenged their fans on titles such as FIFA 08, Burnout Paradise City, Boogie, Tiger Woods PGA Tour 08, Smarty Pants and Skate.