redactive

Red People
Stuart Yeardsley
Divisional Director
Stuart Yeardsley

Stuart Yeardsley

Stuart began his PR career in 1994 and in the past 11 years at Red worked on many marketing campaigns targeting youth audiences for games consoles, mobile phones and drinks brands using music and lifestyle as avenues into this hard to reach audience.

As a director of Redactive, Red’s sports and entertainment division, Stuart has overseen the agency’s client sponsorships, small and large, for brands including McDonald’s, The Football Association and Nokia and celebrity product launches from BT Cellnet’s first sponsorship with All Saints and Odeon Cinema’s Leicester Sq re-opening to Nokia’s music phone launch and David Beckham’s new kids range for Marks & Spencer.