EA SPORTS™ tasked Redactive with launching Tiger Woods PGA Tour® 08 to key influencers and brand partners. As part of Redactive’s role as EA SPORTS’ lifestyle marketing agency, the inaugural EA SPORTS Invitational Golf Day was delivered in partnership with The Grove.

The golf day was attended by Premiership footballers, international solo artists, TV and radio personalities, chart topping bands and former international footballers. Tiger Woods recorded a special message for the players that were installed on Sony PlayStation® Portables (PSP™) fitted to golf buggies.

With the Grove being the official base camp for all England home internationals, members of the England team attended the evening reception which included entertainment by urban magician Dynamo and DJ Spoony.