Amanda has 18 years of PR consultancy experience and joined Red on the first day of business in October 1994.

Her work has covered most PR disciplines and markets sectors but she currently oversees most of Red’s public sector work as well as Red Health and the Johnson & Johnson skincare/beauty consumer brands (Johnson’s Baby; Neutrogena, RoC, Piz Buin). She has created and directed many award winning campaigns in the consumer health, ethical healthcare and public education spheres eg. Educating Mums on children’s health issues (nutrition, baby-bonding, vaccination, coughs and colds); launching a new erectile dysfunction drug; targeting young women with contraception advice; and increasing the public’s understanding to community sentencing.

Current clients in ethical healthcare include: Bayer-Schering; Wyeth; Lundbeck and Novartis
Current public sector clients include: Dept for Children Families and Sschools; National Lottery Promotions Unit; Ministry for Justice and Dept for Work & Pensions