Red Health was challenged to devise and execute a stunt in two weeks that would reach thousands of people directly and generate media coverage for the launch of the Department of Health’s CATCH IT, BIN IT, KILL IT campaign.

The messages of the campaign were simple: help stop the spread of cold, flu and other viruses by using a tissue to cover coughs and sneezes, bin dirty tissues straight away and wash hands regularly to kill lingering germs.

The result: A giant sneezing spectacle in Trafalgar Square!

BBC Breakfast, LBC, BBC London and This Morning.com covered the story with more to come...