Red has triumphed at the European Sabre Awards with a healthcare campaign aimed at men.

Our ManMOT campaign for Pfizer - which saw the UK's first online surgery for men to tackle the problem of men being reluctant to visit GPs about health concerns - won the 'Specialist Audience: Marketing To Men' Award.

The Sabre Awards recognise outstanding PR and communications campaigns from across Europe.  Three other Red campaigns were also shortlisted as finalists across several categories.