Red Health was challenged to devise and execute a stunt in two weeks that would reach thousands of people directly and generate media coverage for the launch of the Department of Health’s CATCH IT, BIN IT, KILL IT campaign.
Becoming a parent for the first time is one of life’s most rewarding yet challenging experiences, so Red launched a campaign for SMA Nutrition to develop the Newborn Know How DVD to help give parents a little bit of hands-on guidance for those first few daunting days.