Paul joined Red in 2007 with a background in pharmacology and management and has spent his career driving ethical healthcare campaigns at a global and UK level.

Paul has extensive experience that spans the entire product lifecycle; from clinical trial recruitment to post-launch communications. He has provided strategic consultancy to leading global pharmaceutical companies including Novartis, Pfizer, Eli Lilly, sanofi-aventis, Roche and Lundbeck as well as charities and trade bodies.

His campaigns have covered a number of therapeutic areas including mood disorders, oncology, osteoporosis, obesity, virology and dermatology.